Socialization tactics of new retail employees: : a pathway to organizational commitment

• Autores: Chuanyi Tang, Yongmei Liu, Hyunjoo Oh, Barton Weitz
• Localización: Journal of retailing, ISSN 0022-4359, Vol. 90, Nº 1, 2014, págs. 62-73
• Idioma: inglés
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• Resumen

  • Abstract: To address the prevailing issue of high turnover and low employee commitment in the retail industry, this study explores the role of newcomers� individual differences and proactive socialization tactics in developing employee organizational commitment and reducing employee turnover. Based on data collected from 239 employees in a major U.S. retail store chain, this study found that individual differences, such as goal orientation and proactivity, are significantly related to employees� choices of different socialization tactics, including inquiry, observation, and networking. The three tactics are associated with organizational commitment and furthermore employees� actual turnover mainly through role clarity and attitudes toward a retail career. Among the three proactive socialization tactics, observation plays the most important role in the socialization process