Consumer response to package downsizing: : evidence from the chicago ice cream market.
págs. 1-12
Shopper response to front-of-package nutrition labeling programs: : potential consumer and retail store benefits.
págs. 13-26
Improving the effect of guarantees: : the role of a retailer's reputation
págs. 27-39
págs. 40-61
Socialization tactics of new retail employees: : a pathway to organizational commitment
págs. 62-73
It's closing time: : territorial behaviors from customers in response to front line employees
págs. 74-92
Surprise, surprise: . Ambient media as promotion tool for retailers.
págs. 93-110
Spillover effects of service failures in coalition loyalty programs: : the buffering effect of special treatment benefits
págs. 111-118
© 2001-2024 Fundación Dialnet · Todos los derechos reservados