What do we know about social media?

• Autores: Geoffrey Precourt
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 54, Nº 1, 2014, págs. 4-5
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • An introduction is presented to articles published in this issue including "The Power of Social Television: Can Social Media Build Viewer Engagement? A New Approach to Brain Imaging of Viewer Immersion," "Money Talks...To Online Opinion Leaders: What Motivates Opinion Leaders to Make Social-Network Referrals?" and "Who 'Likes' You and Why? A Typology of Facebook Fans."