Extending the similarity-attraction effect: : the effects of when-similarity in computer-mediated communication

• Autores: Maurits Kaptein, Deonne Castaneda, Nicole Fernandez, Clifford Nass
• Localización: Journal of Computer-Mediated Communication, ISSN-e 1083-6101, Vol. 19, Nº. 3, 2014, págs. 342-357
• Idioma: inglés
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• Resumen

  • The feeling of connectedness experienced in computer-mediated relationships can be explained by the similarity-attraction effect (SAE). Though SAE is well established in psychology, the effects of some types of similarity have not yet been explored. In 2 studies, we demonstrate similarity-attraction based on the timing of activities��when-similarity.� We describe a novel experimental paradigm for manifesting when-similarity while controlling for the activities being performed (what-similarity). Study 1 (N = 24) shows when-similarity attraction in the evaluation of connectedness with others. Study 2 (N = 42) identifies an interaction between who-similarity�similarity in personal backgrounds�and when-similarity. Both studies show that real-time computer-mediated interaction can lead to greater feelings of connectedness between people when there is an opportunity to discover when-similarity.