What we know about new mixes in media marketing.

• Autores: Geoffrey Precourt
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 53, Nº 4, 2013, págs. 356-357
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • An introduction is presented to articles published in this issue including "Effects of Multi-Channel Marketing on Consumers' Online Search Behavior: The Power of Multiple Points of Connection," "Unlocking the "Reminder" Potential When Viewers Pause Programs: Results from a Laboratory Test of a New Online Medium" and "What Factors Affect Consumer Acceptance Of In-Game Advertisements? Click "Like" to Manage Digital Content for Players."