Creating value through communication

• Autores: Estelle de Beer
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 40, Nº. 2, 2014, págs. 136-143
• Idioma: inglés
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• Resumen

  • Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can increase and decrease depending on what the organisation says and does. Integrating the corporate communication process into the strategic management, governance and value creation processes therefore pose an opportunity for communication professionals to illustrate how communication can contribute to the creation of value for organisations, and as such be of benefit to business and to society. Introducing these communication approaches to value creation in the organisation requires a new responsible, integrative perspective on the role of corporate communication.