Resumen de What do we know about peer-to-peer marketing?
An introduction is presented to articles published in this issue including "How Contagious Is Your Viral Marketing Campaign: A Mathematical Model for Assessing Campaign Performance,"When Do Advertising Parodies Hurt? The Power of Humor and Credibility in Viral Spoof Advertisements" and "What Makes People 'Like' Comedic-Violence Advertisements? A Model for Predicting Attitudes and Sharing Intention."
