Institutional profiles: some strategic tools

• Vught, Frans van ^[2] ; Huisman, Jeroen ^[1]
  1. [1] Ghent University

     Ghent University

     Arrondissement Gent, Bélgica

     
  2. [2] European Centre for Strategic Management of Universities (ESMU)
• Localización: Tuning journal for higher education, ISSN 2340-8170, Vol. 1, Nº. 1, 2013 (Ejemplar dedicado a: New profiles for new societies), págs. 21-36
• Idioma: inglés
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• Resumen

  • In this paper we argue that both internal and external pressures and conditions urge contemporary higher education institutions to carefully think through their institutional profiles positions in domestic and global higher education contexts. We subsequently analyse strategic positioning from the strategic management literature and offer four tools — mapping, multi-dimensional ranking, benchmarking and degree profiling — to assist higher education institutions in their profiling and positioning strategies.