Dispositional and contextual moderators of public outrage over outsized executive bonuses

• Autores: Scott Highhouse, Nicole L. Wood, Christopher J. Lake, Sarah R. Kirkendall
• Localización: Corporate Reputation Review, ISSN-e 1479-1889, Vol. 17, Nº. 4, 2014, págs. 290-299
• Idioma: inglés
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• Resumen

  • A firm�s reputation is intimately tied to the reputation of its CEO. Extreme executive compensation packages, therefore, pose a perception problem for corporations. Two experiments with working adults used a simulated newspaper story as a platform to examine the impact of contextual and dispositional factors on naïve recipient outrage over an extreme executive bonus. No evidence was found that the absolute amount of the bonus mattered. The primary contextual factor affecting outrage was providing a rationale � even a non-substantive one (ie, �He received the bonus because it provided him additional compensation�). The primary dispositional factors of the outraged were general distrust in organizations as institutions, and personal sensitivity to injustice.