Academic Referent Group Influences on Hospitality Students´ Intentions to Enroll in an Online Course
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Cynthia Mejia [1] ; Kelly Virginia Phelan [2]
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[1] University of Central Florida
University of Central Florida
Estados Unidos
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[2] Texas Tech University
Texas Tech University
Estados Unidos
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- Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 26, Nº. 2, 2014, págs. 65-74
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
Despite the popularity and growth of online courses in hospitality higher education, there still exists ambivalence toward this form of course delivery. Greater scheduling flexibility and accommodation of an ever-growing population of nontraditional students are presented as supporting online course adoption in programs still apprehensive toward this form of instruction. Given the pervasive nature and accessibility of Internet-based learning, this study utilized the technology acceptance model to determine the academic referent group influences on students� intentions to enroll in an online course. Findings revealed plausible referent group influences that could be leveraged to encourage students to enroll in an online course, which would ultimately facilitate a positive learning experience
