Resumen de Managing mass sport participation: : Adding a personal performance perspective to remodel antecedents and consequences of participant sport event satisfaction
The current study was an investigation of the role of personal performance, an internal assessment of time-goal achievement, on participants’ event satisfaction that would contribute to positive outcomes. Multi-attribute online surveys were distributed to participants at two distance participant sport events held in the Southeast and Northeast United States (N = 3,476 and 4,828). A multidimensional Participant Sport Event Attribute and Service Delivery (PSEASD) scale was developed to capture a spectrum of service touch points encountered during the event experience. Empirical results using covariance-based structural equation modeling was used to test and support a proposed model revealing that personal performance was a stronger positive determinant of event satisfaction than traditional service quality and perceived value. A significant negative interaction effect between service quality and personal performance was also revealed. Collectively, the model explained 41% of variance in event satisfaction, and 26% of behavioral intentions. Based on the findings, we suggest managing personal performance expectations is important to holistically manage and promote overall event satisfaction in a participant sport event setting
