Lo stile e la merce. La ricezione della moda italiana in Gran Bretagna e negli Stati Uniti

• Stephen Gundle ^[1]
  1. [1] University of London

     University of London

     Reino Unido

     
• Localización: Memoria e ricerca, ISSN 1127-0195, ISSN-e 1972-523X, Nº 23 (settembre-dicembre), 2006 (Ejemplar dedicado a: Made in Italy: consumi e identità collettive nel secondo dopoguerra), págs. 95-116
• Idioma: italiano
• Títulos paralelos:
  • Style and Merchandise. The Reception of Italian Fashion in Great Britain and the United States
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• Resumen

  • This article explores the way in which Italian fashion has been presented and employed in the public sphere in Britain and the United States. Special attention is paid to the construction of the media image of Italian brands and the influence of the specific dynamics of the retail sector in these markets. It demonstrates that while Italian fashion is able to rely on an array of appeals to foreign audiences, it is unable to control the perceptions and uses which derive from cultural contexts that are significantly different from the Italian one.