The effect of corporate social responsibility on brand loyalty: The mediating role of brand image

• Yuangiong He ^[1] ; Kin Keung Lai ^[2]
  1. [1] Huazhong University of Science and Technology

     Huazhong University of Science and Technology

     China

     
  2. [2] City University of Hong Kong

     City University of Hong Kong

     RAE de Hong Kong (China)

     
• Localización: Quality control and applied statistics, ISSN 0033-5207, Vol. 60, Nº. 5-6, 2015, págs. 505-506
• Idioma: inglés
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