Making the choice: University and program selection factors for undergraduate management education in Maritime Canada

• Autores: Mark A. Fuller, Randy Delorey
• Localización: The international journal of management education, ISSN 1472-8117, Vol. 14, Nº. 2, 2016, págs. 176-186
• Idioma: inglés
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• Resumen

  • This paper examines the criteria by which university students chose a particular university for their undergraduate management education. With a data set of 456 first-year millennial undergraduate business students, from four institutions located in Canada's Maritime Provinces, exploratory factor analysis helped identify the drivers of decision-making reported by females and males, and in-province and out of-province students. A MANOVA analysis found statistically significant differences in certain selection factors between females and males, and between in-province and out-of-province students. These results suggest that a contingency-based approach to the recruitment and admissions strategies of undergraduate university administration and recruitment officials may be beneficial in enhancing confirmation and enrollment rates