The storytelling book: : finding the golden thread in your presentations, by Anthony Tasgal

• Autores: David Smith
• Localización: International Journal of Market Research, ISSN-e 1470-7853, Vol. 58, Nº. 3, 2016
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This book review examines 'The storytelling book: finding the golden thread in your presentations' by Anthony Tasgal. 'The storytelling book' will interest those who want to know more about the idea of using the emotional power of stories to engage audiences. The first section of the book is dedicated to illustrating how past presenters have lost their way and the development of the 'death by PowerPoint' style of presentation. The second section focuses on encouraging readers to be 'meaning hunters' and not hide behind masses of data. The final section of the book includes 24 useful tips to help people develop their storytelling craft.