International Journal of Market Research

• 

  Año 2016, Vol. 58, Número 3

  • The new rules of engagement

    Samantha Bond

    • Resumen
    

  • Gender and the media: investigating audience opinions on TV, radio and the Internet

    David Bunker

    • Resumen
    

  • Investigating market research ethics

    Anca C. Yallop, Simon Mowatt

    • Resumen
    

  • Understanding shopper transaction data: how to identify cross-category purchasing patterns using the duplication coefficient

    Arry Tanusondjaja, Magda Nenycz-Thiel, Rachel Kennedy

    • Resumen
    

  • The benefits of quantifying qualitative brand data

    Kaleel Rahman, Charles S. Areni

    • Resumen
    

  • 3D visualisation for online retail: factors in consumer behaviour

    Andrew Wodehouse, Mohammed Abba

    • Resumen
    

  • IJMR-hosted debate: : 'Who will succeed in the new era of data discovery' - Impact 2016, London, 15 March 2016

    Adam Phillips, Edwin Kooge, Paul Bosher, Rachel Lawes

    • Resumen
    

  • The storytelling book: : finding the golden thread in your presentations, by Anthony Tasgal

    David Smith

    • Resumen