As the choice of the drinkware could deeply affect consumer perception during beverage consumption, an experimental research was carried out by expert testers to investigate the evolution of chemical–physical and sensory profiles of a typical rosé wine maintained in different types of glasses. The aim of this research was to select some parameters to well correlate beverage sensory properties with glass characteristics which can be used for drinkware design. The different sensorial profiles, obtained as a function of the geometric characteristics of glasses, were compared with one another. In order to find any significant parameter useful to represent the time evolution of the wine inside each vessel, the wine poured in all glasses was also characterized at different times from a chemical and physical point of view. As the design parameters are now guided more by aesthetic reasons rather than by functional ones, this new ‘integrated approach’, deriving from the merging of chemical, physical and sensorial data, can be used to design the optimum vessel for the enjoyment of the consumer during assessing sessions. This innovative procedure could be easily adapted for every beverage such as fruit juices, sparkling wines or beer.
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