Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging.

• Autores: Jisu Huh
• Localización: Journal of advertising, ISSN 0091-3367, Vol. 45, Nº 3, 2016, págs. 356-358
• Idioma: inglés
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• Resumen

  • The authors discusses definition of advertising and research in advertising. The authors also mentions the academic discipline and legitimacy in the advertising field. Topics discussed includes advertising practice in multiple dimensions, marketing communication and their effects in advertising and concept of advertising.