Journal of advertising

• 

  Año 2016, Vol. 45, Número 3

  • From the Editor

    Shintaro Okazaki

    • Resumen

    págs. 275-275

    

  • The Future of Advertising or Whatever We're Going to Call It.

    Don Schultz

    • Resumen

    págs. 276-285

    

  • Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?

    Kevin Lane Keller

    • Resumen

    págs. 286-301

    

  • Conceptualizing the Evolution and Future of Advertising

    V. Kumar, Shaphali Gupta

    • Resumen

    págs. 302-317

    

  • Mistaken Inferences from Advertising Conversations: A Modest Research Agenda.

    Gita Venkataramani Johar

    • Resumen

    págs. 318-325

    

  • Living in Media and the Future of Advertising.

    Mark Deuze

    • Resumen

    págs. 326-333

    

  • If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising.

    Micael Dahlén, Sara Rosengren

    • Resumen

    págs. 334-345

    

  • Comment: Is Advertising a Zombie?

    Roland T. Rust

    • Resumen

    págs. 346-347

    

  • Comment: Speculations of the Future of Advertising Redux.

    David W. Stewart

    • Resumen

    págs. 348-350

    

  • Comment: Advertising's Domain and Definition.

    Russell N. Laczniak

    • Resumen

    págs. 351-352

    

  • Comment: Advertising, Communication, and Brands.

    Martin Eisend

    • Resumen

    págs. 353-355

    

  • Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging.

    Jisu Huh

    • Resumen

    págs. 356-358

    

  • Reply to the Comments on “If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising”.

    Micael Dahlén, Sara Rosengren

    • Resumen

    págs. 359-363