Comment: Advertising's Domain and Definition.

• Autores: Russell N. Laczniak
• Localización: Journal of advertising, ISSN 0091-3367, Vol. 45, Nº 3, 2016, págs. 351-352
• Idioma: inglés
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• Resumen

  • The authors discusses a working definition of advertising and new consumption behavior of consumers. The authors also mentions the relationship between communication and advertising. Topics discussed includes mass media in advertising, marketing communication and their effects in advertising and advertising.