From the Editor

• Autores: Shintaro Okazaki
• Localización: Journal of advertising, ISSN 0091-3367, Vol. 45, Nº 3, 2016, págs. 275-275
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The authors discusses the views on "The future of Advertising" and current working definition of advertising by the Journal of Advertising. Topics discussed includes advertising discipline in industrial management, marketing communications in advertising and relationship between marketing and advertising.