Resumen de Editorial: the impact of marketing on children's well-being in a digital age

Caroline Oates, Leah Watkins, Maree Thyne

• The fourth paper, by Bettany and Kerrane (2016) entitled "The socio-materiality of parental style: negotiating the multiple affordances of parenting and child welfare within the new child surveillance technology market", takes the reader on a stimulating journey into quite a different context of the digital world and its impact upon the well-being of children, with an analysis of parental style and child welfare in relation to child surveillance technologies (CST) - specifically child GPS trackers (CGT). [...]as editors of this special section of the European Journal of Marketing, we hope that this collection of papers will inspire new research and further insights into this important area.