The influence of publicity campaign and available resources on the eating habits of school age children between 10 and 12 years old of the Community of Madrid

• Torquemada Vidal, Mª Asunción ^[1]
  1. [1] Universidad Complutense de Madrid

     Universidad Complutense de Madrid

     Madrid, España

     
• Localización: JETT, ISSN-e 1989-9572, Vol. 7, Nº. 1, 2016, págs. 101-119
• Idioma: inglés
• Enlaces
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• Resumen

  • In today's society, there is great concern about health habits. This interest is even larger if it comes from teenagers, for whom the perception of their body image is of vital importance. For these people, ongoing messages coming from external environments are getting higher priority from those received in a domestic background. A consequence of this situation is the use of advertising campaigns focusing on training in healthy habits. The objective of this research is to show that the advertising campaigns and the use of Internet as a source of information are bringing benefits for learning in the creation of healthy habits over traditional educational resources. For this document two different methodologies were developed for comparison purposes. In a first control group only textbook was used as a single educational resource, and in a second experimental group campaigns and Internet resources were used. Then, we compared healthy habits with both methodologies, studying contents about healthy eating in tweens of 11 to 12 years using a pre-test to meet their dietary habits and having a post test after the sessions taught with different methodologies. The data obtained in this experiment show better learning results when analyzing habits in students who used the Internet as an information resource. Therefore, it underscores the objective needed for communication and education to explore and to develop synergies to achieve more specific educational goals.