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Resumen de Audiencia y publicidad en las revistas económicas internacionales

Francisco Javier Pérez Latre

  • The international business magazines and dailies shape a market with unique relevance for advertising media planning. Their multinational scope, the educational, income level and reading time of their readers justify in-depth research about advertising expenditures in the field. In this article, the influence of internacional business titles and their quantitative variables are summarised and those titles are compared with non-business titles in order to establish the most salient chararactertstics of international business print media.


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