El paradigma comunicativo de los anuncios clasificados: de los medios impresos a las plataformas digitales
- Autores: Carolina Serra Folch
- Localización: Breaking the media value chain: VII International Conference on Communication and Reality / coord. por Klaus Zilles, Joan Cuenca Fontbona, Josep A. Rom Rodríguez, 2013, ISBN 9788493695996, págs. 265-273
- Idioma: español
- Enlaces
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Resumen
Classified ads in Spain were born in the eighteen century. All kinds of products and services began to be offered or demanded trough this new way of advertising. In a few years, classifieds quickly became one of the most important sources of revenue for newspapers and magazines, with an increase of pages devoted to this kind of ads, and even full supplements.
Nowadays there are two types of media for publishing classified ads. In the present media context (with the prominence of the internet and smartphones) ads are usually free. Digital media have completely changed the advertising landscape. The amount of circulating information is today bigger than ever, but its value has decreased.
The evolution of the classified ads is asynchronous. They include more or less information depending on the price of each word and the nature of the medium it’s published on, but their form doesn’t depend on chronological factors.
