Resumen de Los cambios en la cadena de valor de las empresas de prensa impresa: convergencia, contenidos e identidad
Iván Lacasa Mas, María Victoria Mas, Pablo Medina Aguerrebere
This paper reviews the literature on (1) the redefinition of the value chain in printed press companies caused by digital convergence processes, (2) elements of management policy that, in this new context, can help them to create value. Producing quality content and manage their identity are, according to this literature, core lines of action that must be promoted by a newspaper company to satisfy its stakeholders. Professional changes needed to implement these two initiatives move to an academic reflection focused on identifying new management criteria that lead printed press companies to increase its brand value.
