Ejes de influencia: comunicación y poder institucional en la UE
- Autores: Pablo Navazo Ostúa
- Localización: Breaking the media value chain: VII International Conference on Communication and Reality / coord. por Klaus Zilles, Joan Cuenca Fontbona, Josep A. Rom Rodríguez, 2013, ISBN 9788493695996, págs. 485-491
- Idioma: español
- Enlaces
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Resumen
The present study aims at consolidating the most critical aspects of social perception regarding repeated cases of abuse of public power by the ones who manages the corporate mediatic influences: the lobbies agencies. But at the same time seeks to unravel some of the aspects not covered by the precipitates social judgments about them. One of the main tools that every pressure group will take to reach the company focuses on the media itself, as these instances allow groups to report to the community with the claim that this supports the group’s demands. A severe problem as despite the dramatic increase in the number of lobbyists and the growing political influence of big business, there is nowadays little regulating about the lobbying practices in the European institutions. Similarly, this study will address the various types and forms of access to public institutions by lobbying groups.
