Resumen de Lexicon Development, Consumer Acceptance, and Drivers of Liking of Quinoa Varieties
Geyang Wu, Carolyn F. Ross, Craig F. Morris, Kevin M. Murphy
Quinoa is becoming increasingly popular, with an expanding number of commercially available varieties. To compare the sensory properties of these quinoa varieties, a common sensory lexicon needs to be developed. Thus, the objective of this study was to develop a lexicon of cooked quinoa and examine consumer acceptance of diverse varieties. A trained panel (n= 9) developed aroma, taste/flavor, texture, and color descriptors to describe the sensory properties of 21 quinoa varieties. In addition, texture of the cooked quinoa was determined using a texture analyzer. Results indicated that the developed lexicon could distinguish among these quinoa varieties, showing significant differences in aromas, taste/flavors, and texture attributes. Specifically, quinoa variety effects were observed for the aromas of caramel, nutty, buttery, grassy, earthy, and woody; taste/flavor of sweet, bitter, grain‐like, nutty, earthy, and toasty; and firm, cohesive, pasty, adhesive, crunchy, chewy, astringent, and moist textures. Three varieties, “QQ74,” “Linares,” and “CO407D,” exhibited an adhesive texture that has not been described in other commercialized quinoa. Subsequent consumer evaluation (n= 100) on 6 selected samples found that the “Commercial Red” sample was the most accepted overall whereas the least accepted was the field variety “QQ74.” For all consumers, overall acceptance of quinoa was driven by higher intensities of grassy aroma, and firm and crunchy texture. Segmentation of the consumers into 4 groups was explored and showed that consumers varied in their acceptance of specific attributes, particularly texture. From the present study, the quinoa lexicon and key drivers of consumer acceptance can be utilized in the industry to evaluate quinoa varieties, product quality and processing procedures. The lexicon of cooked quinoa can be used by breeders to screen quinoa varieties. This lexicon will also be useful in the food industry to evaluate the sensory properties of quinoa from multiple farms, harvest years, and processing procedures, with the potential of directing quinoa toward different applications based on its properties. The consumer acceptance results, along with the specific consumer segments that were identified, will allow for targeted marketing of quinoa.
