A Short History of Marketing and Attracting International Students to Spanish Universities

• Autores: Antoni Luna, Maite Viudes
• Localización: The internationalisation of higher education in Spain: Reflections and perspectives / coord. por Adriana Pérez Encinas, Laura Jane Howard, Laura Rumbley, Hans de Wit, 2017, págs. 58-62
• Idioma: inglés
• Enlaces
  • Texto Completo Libro
• Resumen

  • The past few years have seen changes suggesting a future that is much more open to attracting degree-seeking students from around the world.

    But there is still a lot of work to be done: an international recruitment strategy on a national level strategy is essential, alongside an important allocation of resources, especially by creating a strong scholarship scheme to attract talent to our universities.