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Lifestyle entrepreneurs in rural tourism: motivations, management practices and sustainability issues

    1. [1] Universidade de Aveiro

      Universidade de Aveiro

      Vera Cruz, Portugal

  • Localización: Revista Turismo & Desenvolvimento, ISSN 1645-9261, Nº. 27-28, 2, 2017 (Ejemplar dedicado a: INVTUR 2017 Intl' Conference), págs. 53-55
  • Idioma: inglés
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  • Resumen
    • The small tourism businesses may contribute to the entrepreneurial dynamics created in rural locations, and therefore, to the regeneration of many rural economies and to sustainable rural development through, among other factors, a combination of local and extra-local networks, increasing local trade and the creation of an important ’social capital’, essential to these small rural communities (Bosworth & Farrell, 2011; Kastenholz, 2010; Keen, 2004; Morrison, 2006). Discussion exists regarding the entrepreneurial nature of these businesses, their contributions and impacts in rural territories. Some arguments sustain that many entrepreneurs in the tourism are driven by lifestyle motives, having little formal qualifications, no prior management experience or tourism skills (Hollick & Braun, 2005; Peters, Frehse & Buhalis, 2009), characteristics commonly associated with low performance (Getz & Peterson, 2005; Morrison, 2006; Shaw & Williams, 2004). Regardless these arguments, some of the entrepreneurs with a strong lifestyle motivation show an approach to business that seems to be more entrepreneurial in nature, contributing to proactive management practices. These practices appear to be also more sustainable, generating positive business results, as well as entrepreneurial and personal fulfillment (Bolluk & Mottiar, 2014; Cunha, 2016)


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