Resumen de Technology, marketing and tourism education: the challenges of integrating social media into the curricula

Ana Jorge Balula, Alexandra Correia, Sandra Vasconcelos

• Taking a cue from the ongoing debate about the current role of Higher Education Institutions (HEI), what is being taught at these institutions and whether that meets the market’s needs, the main goal of this study is to collect and analyze evidence as to the use of Information and Communication Technology (ICT) within tourism marketing education and how it is being integrated into the curricula, offering a comprehensive review of recently published research on the subject. Focusing on the use of social media and based on experiences from the field, the authors also outline and discuss practical examples of how these changes are taking place.