Antecedents of adoption of virtual reality in experiencing destination: a study on the indian consumers

• Pankaj Vishwakarma ^[1] ; Srabanti Mukherjee ^[1] ; Biplab Datta ^[1]
  1. [1] Indian Institute of Technology Kharagpur

     Indian Institute of Technology Kharagpur

     India

     
• Localización: Tourism recreation research, ISSN 0250-8281, Vol. 45, Nº. 1, 2020, págs. 42-56
• Idioma: inglés
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• Resumen

  • This study has examined the antecedents of adoption of Virtual Reality (VR) among the Indian tourists using the Technology Acceptance Model (TAM). Perceived enjoyment and perceived immersion have been added to the TAM model as two additional antecedents, and their interrelationships and impacts on tourist’s intention to adopt VR were examined. Structural equation modelling was used to analyze the responses obtained from 259 respondents. This study has contributed to the literature by establishing interrelationships among the proposed constructs. Further, this study has advanced the TAM in the context of the adoption of VR by Indian tourists while selecting a tourist place.