This paper aims to show that rhetorical analysis is necessary in order to gain a better understanding of European philosophy texts, but also, and particularly, to better understand texts from non-Western intellectual traditions. A clear view of the rhetoric of philosophical texts in the East and West is often disturbed, however, by an image of philosophy according to which only deductive arguments deserve to be considered as philosophical means of persuasion. We, therefore, offer a model of rhetorical analysis that systematically detects all of the persuasive means that a text employs and thereby widens the view on the persuasive repertoire of philosophy. We finally characterize philosophy in a way that allows for a variety of means for convincing readers, but at the same time sticks to a normative understanding and excludes texts that try to gain consent through intimidation, deception, or unwarranted authority
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