Resumen de Households' desires on home delivery: An empirical study on household reception of convenience goods
E-Commerce has a potential to render efficient marketing. However, in home delivery (HD), receivers are pressed for time.
This study attemps to explore Swedish households' views on shopping, timing of delivery and intention to use HD. Household from four areas were studied, to cover influences from varying store structure.
Most of the households studied prefer traditional shopping. HD is an option to one out of four households. Most households prefer to have HD on weekdays -not weekends- and to have the goods delivered in the afternoon (evening. One out of two households has intention to use HD but is sensitive to charges.
