Households' desires on home delivery: An empirical study on household reception of convenience goods

• Bengt Norden ^[1]
  1. [1] Göteborg University
• Localización: VI Forum Internacional sobre Las Ciencias, las Técnicas y el Arte Aplicadas al Marketing: Academia y Profesión: Ponencias académicas: Madrid, 27-28 de noviembre de 2003 / Enrique Ortega Martínez (ed. lit.), Ladislao González Ruiz (ed. lit.), Enrique Pérez del Campo (ed. lit.), 2003, ISBN 8493123439, págs. 239-260
• Idioma: inglés
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• Resumen

  • E-Commerce has a potential to render efficient marketing. However, in home delivery (HD), receivers are pressed for time.

    This study attemps to explore Swedish households' views on shopping, timing of delivery and intention to use HD. Household from four areas were studied, to cover influences from varying store structure.

    Most of the households studied prefer traditional shopping. HD is an option to one out of four households. Most households prefer to have HD on weekdays -not weekends- and to have the goods delivered in the afternoon (evening. One out of two households has intention to use HD but is sensitive to charges.