Towards the Conceptualization of Tourism Destination Loyalty

Niininen, Outi ^[1] ; Riley, Michael ^[1]
1. [1] University of Surrey
  
  University of Surrey
  
  Guildford District, Reino Unido
Localización: Tourism analysis, ISSN 1083-5423, Vol. 8, Nº. 2-4, 2003, págs. 243-246
Idioma: inglés
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Resumen
- Tourism destination loyalty has been the subject of numerous studies. The existing research shows that destination loyal behavior does exist, yet many of the findings are noncomparable due to the differences in conceptualization of the loyalty construct. This article proposes a conceptual model for the psychological propensity towards destination loyalty. It is suggested that any future research into destination loyalty should include both psychological and behavioral measures to establish the respondent's inherent loyalty propensity