Australia
This case study analyses the collaboration between the Open Business School, the Open University (UK) and the School of Management, Deakin University in offering open learning courses to Australian managers. The form of collaboration adopted was a franchising agreement where the Open Business School granted the School of Management the right to use its course materials. In return, the School of Management provided the localized student support for the courses. The case study examines the benefits to both parties of adopting such an arrangement. This is done through a risk/return/control strategic decision‐making framework. The case study then moves on to describe how the product was launched and serviced in Australia, and what the users made of it. The case study concludes by examining the future of the collaborative arrangement and draws out some lessons which can be learned from the attempt to offer open learning courses across national boundaries.
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