Social communication management modelling
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Tkachenko, Olena [1] ; Zhylenko, Iryna [1] ; Poplavska, Nataliya [2] ; Virchenko, Irina [1] ; Havryliuk, Inna [1] ; Peleshok, Olga [2]
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[1] Sumy State University
Sumy State University
Ucrania
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[2] Department of Journalism, Ternopil Volodymyr Hnatiuk National Pedagogical University, Ternopil, Ukraine
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- Localización: Estudios de economía aplicada, ISSN 1133-3197, ISSN-e 1697-5731, Vol. 38, Nº. 4 (The Recent Economic Trends and their Impact on Marketing), 2020 (Ejemplar dedicado a: The Recent Economic Trends and their Impact on Marketing)
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
The article highlights the issues of effective and efficient management of social communications at the enterprise. Analysis of the literature has shown that there is no single approach to determining the essence of social communications of an enterprise. The authors studied the essence and place of social communications in the enterprise; examined in detail their types, advantages and disadvantages. This made it possible to develop a model for managing organisational social communications. The authors also graphically presented main obstacles to effective communications and developed a matrix for the distribution of responsibilities and powers of management staff involved in the process of providing (forming, maintaining or improving) social communications of the enterprise.
