Brent Ritchie, Geoffrey Crouch, Simon Hudson
This article seeks to address the development of conceptual and operational measures for each of the variables in a competitiveness/sustainability (C/S) model. As the task of developing operational measures of C/S gets under way, it is evident that the measures needed to be developed from the two very different, yet highly complementary, perspectives, namely 1) the industry/managerial standards of performance, and 2) the perceptions of the marketplace.
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