The Antecedent Factors and Entry Mode Choices of Multinational Lodging Firms: the Case of Growth Strategies into New International Markets

• Zhao, Jinlin ^[1] ; Olsen, Michael D ^[2]
  1. [1] Western Carolina University

     Western Carolina University

     Township of Cullowhee, Estados Unidos

     
  2. [2] Virginia Polytechnic Institute and State University
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 8, Nº. 4, 1996, pág. 62
• Idioma: inglés
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