Internet consumer value of university students: e-mail-vs.-Web users

• Laurent Bourdeau ^[1] ; Jean-CharlesChebat ^[2] ; Christian Couturier ^[3]
  1. [1] Laval University

     Laval University

     Canadá

     
  2. [2] HEC School of Management, Montréal,Canada
  3. [3] National Research Council of Canada and Université de Moncton

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• Localización: Journal of retailing and consumer services, ISSN 0969-6989, Vol. 9, Nº. 2, 2002, págs. 61-69
• Idioma: inglés
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• Dialnet Métricas: 3 Citas
• Resumen

  • What values are underlying the use of Internet? An empirical study (N=358) shows five value factors: social, utilitarian, hedonic, learning and purchasing on the Internet. World Wide Web users score significantly higher on social and learning value, while E-mail users tend to value more a communication experience rather than a learning experience. Theoretical and practical implications are proposed.