Willinggness to pay for organic chips: Evidence from multi-unit auctions

• Faical Akaichi ^[1] ; José M. Gil ^[1] ; Rodolfo M. Nayga, Jr ^[2]
  1. [1] CREDA-UPC-IRTA
  2. [2] Department of Agricultural Economics and Agribusiness. University of Arkansas Fayetteville
• Localización: Economía Agroalimentaria, medio ambiente y medio rural: nuevos enfoques, nuevos desafíos / coord. por Manuel Sánchez Pérez, 2010
• Idioma: inglés
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• Resumen

  • In this paper we used multi-unit auctions as a new and adequate method to measure consumer’s willingness to pay for multiple units of organic chips. We found that the multi-unit Vickrey auction performs better than the uniform-price auction. Also we found that consumer’s willingness to pay is decreasing in the number of units and that the price of conventional food and positive attitudes toward organic food are the determinant factors of the willingness to pay for organic chips.