The naming rights in Spanish theatres: An advertising opportunity for brands

• Autores: Pablo Díaz-Morilla, Andrea Castro Martínez, Juan Salvador Victoria Mas
• Localización: CUICIID 2018: International university congress on communication in the profession and at today's university : contents, research, innovation and teaching, 2018, ISBN 978-84-09-04967-7, págs. 37-40
• Idioma: español
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