Resumen de An examination of voter conceptualizations of the ideal political candidate
This study was designed to determine the nature of the ideal political candidate, employing source credibility and homophily as a basis for analysis. It was demonstrated that the ideal political candidate is seen as extremely competent, extremely high in character, quite composed and sociable, slightly extroverted, as well as slightly similar to the voters in attitudes and beliefs and neutral in similarity in terms of background and personality. Implications of the findings and suggestions for future research were advanced.
