This article focuses on the figure of St. Vincent Ferrer (1350-1419) as a preacher who starts from an ambitious project of conversion of society. As well as other contemporary preachers, such as Giordano da Pisa or Bernardino da Siena, St. Vincent Ferrer disseminates the word of God among the people and shows having assimilated the techniques of artes praedicandi, as well as the reading of the Holy Fathers of the Church, hagiographic literature and theological sums. However, despite sharing the same context of creation of the sermon, the word in the Valencian Dominican is at the service of instilling fear among the faithful, before the belief of the Last Judgment and the coming of the satanic figure of the Antichrist. In the sermons, St. Vincent insists that the society of the moment is in full decrepitude, given over to vices and not to virtues. It will be necessary, then, a word with a high power of ¬persuasion, effective, based on the certainty of the beyond, of the figure of a justing Father who writes down in the book of life those chosen for eternal salvation, who are those who show followers the example of the life of Christ. Originality in St. Vincent Ferrer is based, then, on the peculiar way of instilling the fear of late medieval society, as an indispensable element for the conversion of the spirit and, as a consequence, for the salvation of the soul.
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