‘We really enjoyed doing the extracurricular transmedia stuff’: How I Met Your Mother and the beginnings of transmedia in the sitcom genre

• Autores: Víctor Alvarez Rodríguez, Lucía Caro Castaño, David Selva Ruiz
• Localización: Catalan journal of communication & cultural studies, ISSN 1757-1898, Vol. 16, Nº. 1, 2024, págs. 45-61
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The sitcom How I Met Your Mother (2005–14) applies a narrative with a transmedia perspective, using advertising techniques that had been unusual for its genre up to that point. We refer to the reverse product placement tool as a technique to expand the narrative in a ground-breaking way through books apparently written by one of the characters in the series. This study explores the communicative dimensions applied by its developers through an exploratory-descriptive methodology that offers a qualitative analysis. We conduct a bibliographic study alongside an exclusive interview with the co-creator of the series, Carter Bays. Consequently, our study dissects the communicative process from a semantic and advertising perspective with an international reach. Finally, the results identify a paradigmatic case that takes advantage of the communicational context to build a transmedia narrative, giving rise to an intertextual and parasocial interpretation.