How own delivery services influence customer behavior and sales in online retail? Building trust and improving delivery quality in digital economy

• Autores: Banggang Wu, Yubo Chen, Prasad A. Naik
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 88, Nº 5, 2024, págs. 131-152
• Idioma: inglés
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