Resumen de Selection of incentives for a business strategy based on crop diversification

Víctor Martínez García, José A. Zabala García, José Antonio Albaladejo García, Erasmo Isidro López Becerra, Virginia Sánchez Navarro, Jorge Luis Sánchez Navarro, Carolina Boix Fayos, José Miguel Martínez Paz, Francisco José Alcón Provencio

• Aim of study: This study proposes a crop diversification innovative business model based on stakeholder preferences towards different incentive alternatives. Area of study: South-East Spain. Material and methods: Citrus intercropping practices in South-East Spain has been used as case study. Stakeholders’ preferences for crop diversification incentives were investigated by using a multicriteria approach, and those results were integrated into the development of a business model canvas. Main results: Including crop diversification practices as environmental practices within the operational programmes of producer organizations is seen the most preferred incentive over which the business model canvas is developed. Research highlights: The establishment of business opportunities for crop diversification practices would facilitate the overcoming of adoption barriers along the agrifood value chain and would promote health and sustainable food systems.