Do occupations matter in motivations to volunteer?

• Muge Ozman ^[1] ; Cédric Gossart ^[1] ; Nicolas Jullien ^[2]
  1. [1] University of Paris-Saclay

     University of Paris-Saclay

     Arrondissement de Palaiseau, Francia

     
  2. [2] IMT Atlantique, France
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 21, Nº. 3, 2024, págs. 539-564
• Idioma: inglés
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• Resumen

  • People are largely heterogeneous when it comes to their motivations to volunteer. Previous research explained this heterogeneity by individual predispositions and contextual factors. In this paper, we investigate the extent to which peoples’ occupations can explain differences in their volunteering motivations. Our empirical analysis relies upon 7,725 open texts written by volunteers living in France about why they wish to volunteer. Our results reveal that providing resources and skills is a significant motivation to volunteer, all occupations combined. However, altruistic and social motives differ between occupations. After eliciting these results for each occupation, we discuss their implications for NPO’s volunteer management.