International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2024, Vol. 21, Número 3

  • Original Article

    • Pro-environmental behaviours of generation Z: A cross-cultural approach

      Israel Javier Juma Michilena, María Eugenia Ruiz Molina, Irene Gil Saura, Sergio Belda Miquel

      • Resumen
      • Texto completo

      págs. 1-29

      

    • Do occupations matter in motivations to volunteer?

      Muge Ozman, Cédric Gossart, Nicolas Jullien

      • Resumen

      págs. 539-564

      

    • Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method

      A. K. S. Suryavanshi, Viral Bhatt, Sujo Thomas, Ritesh Patel, Twinkle Trivedi

      • Resumen

      págs. 565-594

      

    • Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements

      Hazal Duman Alptekin, Nihan Tomris Kucun, Merve Kurt, Behcet Yalin Ozkara

      • Resumen

      págs. 625-643

      

    • Is roundup donation request always preferred: a case for checkout charity

      Neel Das, Lubna Nafees, Ünal Ö. Boya, Anindita Das

      • Resumen

      págs. 645-658

      

    • Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition

      Shruti Gupta, Meenakshi Handa

      • Resumen

      págs. 659-689

      

    • Comparing corporate giving and individual giving: evidence from Chinese foundations

      Qun Wang, Daniel Boden

      • Resumen
      • Texto completo

      págs. 691-712

      

    • Back to the roots of cause-related marketing – A systematic literature review of cooperation motives

      Sandra Stötzer, Katharina Kaltenbrunner

      • Resumen
      • Texto completo

      págs. 713-734

      

    • The role of hashtags for non-profit causes: the #fridaysforfuture movement

      Sara Herrada Lores, Antonia Estrella Ramón, María del Mar Gálvez Rodríguez, María Angeles Iniesta Bonillo

      • Resumen
      • Texto completo

      págs. 735-756

      

    • Digital reforms in the Greek public sector: using block chain technologies and social media for open governance and value creation

      Panagiota Xanthopoulou, Ioannis Antoniadis, Vaggelis Saprikis

      • Resumen

      págs. 757-787

      

    • Exploring the brand gratitude paradigm at BOP in the context of emerging markets

      Subhajit Bhattacharya, Arunava Dalal

      • Resumen

      págs. 789-816